There are quite a few companies that must create links that will last, and they are searching for methods that will help them promote each piece of content they create. There is a limit to how much something may be promoted, and the links must continue to produce long after there is no marketing muscle behind them. This article explains how a website may create better links, and there are a few tips that show how the links will last quite a long time when they are no longer promoted.
#1: Links Must Be Evergreen
Any link that is created must have content behind it that is timeless. Items that have been written without a timestamp will last for some time because they are readable even in the modern day. The person that is reading old links will not realize they are reading old links because they will not see dates that make them believe they are reading something that has passed its prime. There are quite a few people who may simply take out any mention of times or dates, and they will see their links live on forever.
#2: The Content Must Be Educational
Content that is behind each link must have an educational component that is quite easy to understand. The reader must feel as though they are reading something worth their while, and they will share it with friends because they have learned something. The value that is found in a small document is often hard for certain readers to understand because they do not realize that that is what they need. Writing in an educational style convinces each reader that they are reading something that will change their life.
#3: The Links Must Appear Over Simple Keywords
The links must appear in a place that makes them easy to see, and the keywords must make sense for the reader. The keywords that are used cannot be too long, and they cannot be obscure. The reader must notice the links right away, and they must feel a bit of safety in the keyword. They will click because it appears to be quite benign, and they will be surprised by the content that is on the other side of the link.
#4: Links Must Go To Active Pages
Someone who clicks on an active link will notice the website is updated often. They will find quite a lot to be pleased with as they will know the site is current, and they will begin to surf around the site until they find what they are looking for. A page that does not appear to be active may be blacklisted by a search company, and they will no garner much reading once the reader realizes they are on a dead page.